Telecoms Business Intelligence 2005

Venue l Registration

The Workshop

Introduction
Delivering effective customer insight is a key business strategy for increasing revenue / reducing costs for service providers. There are a number of components involved in such a solution the implementation of which involves significant challenges. This workshop session discusses best practices in the delivery of such a solution including -

Real-time operational support
Warehouse support
Analytics

The Workshop also provides demonstrations of IBM’s solutions / data models for DWH / ODS in the Telco industry.

Delivering Customer Insight for Service Providers
09.30	Delegate registration and coffee
10.00	Session 1: Customer insight What is the reality? What is the vision? What are the benefits? What are the difficulties? What are the key components / architecture? What are the success criteria?
11.10	Morning refreshments
11.25	Session 2: Customer insight - the operational component Defining the ODS requirements Integrating the customer data Data Cleansing / Merge, match rules Customer Data Governance – organization / metrics / processes Project planning - best practices – timescales
12.35	Lunch
13.40	Session 3: Customer insight – the warehouse component Defining the business requirements ETL – realtime v batch, data volatility, data integration DWH architecture – “to normalize or not” Defining the technical requirements – performance / volume / security Project planning – best practices - timescales
14.50	Afternoon refreshments
15.05	Session 4: the customer analytics OLAP analysis Customer segmentation Campaign management Data mining ODS – DWH integration
16.15	Close of workshop

About your workshop leaders
Mr. Ferguson is a Senior Global Consultant in IBM providing pre-sales and post-sales implementation support on the Information Frame Work (IFW) and Telecommunications Data Warehouse assets (TDW). Mr Ferguson has worked for the past 15 years in the telco Industry and has developed extensive knowledge and practical experience while working with both Wireline and Wireless Service Providers across all geographies. Mr Ferguson has implemented numerous projects with Services Providers implementing Data Warehouses / Operational Data Store solutions based on the TDW. These DWH implementations have ranged in size from < 1TB to more than 30TD of raw data.		Paul Murphy is the Manager of Development Services in IBM's Financial Services Solution Centre. He has played a key role in the overall development of the full family of Telecommunications (TDW), Banking (IFW) and Insurance (IAA) business and design models and the complete data warehouse solutions based upon those models. Paul has been one of the IBM leaders in model-based development and customer data integration since the early 1990's. Before that, Paul was the Product Manager of the IBM Software Group Lab that was responsible for the development of major elements of IBM's Data Warehousing solutions.